Freemans reveals new Loose Women TV sponsorship

// Freemans reveals major two-year cross-platform partnership with ITV’s Loose Women
// The sponsorship represents a first for the digital department store

Freemans has signed a two-year, six figure, cross-platform partnership with ITV’s Loose Women.

The sponsorship represents a first for the digital department store and is set to launch on air on May 2.

It will deliver idents at the start, during, and at the end of each episode of the weekday lunchtime show, as well as sponsorship bumpers across ITV Hub and Loose Women digital sites, in addition to ‘proud to sponsor’ messages on Freemans’ owned channels.

Idents around the show will be voiced by show panellist Nadia Sawalha.

READ MORE: Freemans boosts beauty offer as it eyes Debenhams’ market share

Freemans chief customer officer, Richard Cristofoli said: “Loose Women is a show that goes all out to celebrate women in an honest, authentic, accessible, empowering, relatable and diverse way – values that align perfectly with Freemans and the journey we are on to be the digital department store of choice.

“The sponsorship is an indication of a more holistic approach to communicating what the Freemans brand represents today and will compliment other through the line activity including, paid social, elevated ad campaigns, digital and PR across the coming season. We’re incredibly excited and proud to be working with the team at Loose Women and ITV.”

Freemans is headquartered in Bradford and the new partnership is the result of collaboration from teams in Manchester at dentsu UK&I’s iProspect and The Story Lab, dentsu’s partnership content arm, working together with ITV Media.

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