L’Occitane keeps Russian stores open despite boycott calls

L'Occitane
// L’Occitane keeps stores open in Russia despite Ukraine invasion
// Despite backlash, the cosmetics firm said it could not take the “risk” of closing its shops

L’Occitane has decided to keep its stores in Russia open despite the ongoing invasion of Ukraine.

The French cosmetics retailer discussed closing its stores “at length” but said it had not because it wanted to protect staff from potential “retaliation”.

Although it has stopped shipping to Russia, its ecommerce channel still appears to be operational.

A L’Occitane spokeswoman told the BBC: “At this point we cannot guarantee that our 700 employees in Russia will not face retaliation if we cease to operate in the country.

“We are particularly concerned for those of our employees who have relatives in Ukraine or who are of Ukrainian descent.

“At the same time, we are firmly committed to our partners and their employees in Ukraine.”


READ MORE: Live updates: The retailers pulling out of Russia – from Uniqlo to John Lewis Partnership


Swathes of western brands such as John Lewis and Next have pulled out of Russia in the wake of Putin’s invasion of Ukraine.

Some people have expressed their concerns on Twitter over L’Occitane’s decision to stay open in Russia and have called for a boycott of the brand.

https://twitter.com/pau1m0rgan/status/1514506505403486210

The cosmetics firm, which has spas and stores in Russian cities including Moscow and St Petersburg, said it could not take the “risk” of closing its shops.

The firm said it strongly condemned Russia’s “unjustified and unprovoked” invasion and had significantly scaled back its operations in Russia, suspending its investment plans and all shipments into the country.

Tweeting a picture of a L’Occitane product one customer said: “I’ve used this cream for years, never again. Even if they back out, they’ve showed their corporate integrity.”

https://twitter.com/MickusMaddus/status/1513128500760387586?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1513128500760387586%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.bbc.co.uk%2Fnews%2Fbusiness-61096823

Retail Gazette has approached L’Occitane for comment.

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6 COMMENTS

  1. Good. Finally some common sense. Why should the ‘mob’ demand that private businesses do or don’t try to trade in any country or region? Fair play to them going against this mob rule, whether or not they make any money in the area is a totally different story.

    • Because they pay taxes to an evil regime which is slaughtering tens of thousands of innocent people. Have you not got access to a free media?

    • Mob? What mob? People are allowed to voice their views, and shoppers are allowed to vote with their wallets. If you can’t get your head around that last point, I can only assume you’ve never actually worked in a retail business. Given the rapidity with which many businesses stopped trading in/with Russia, it should come as no surprise to anyone that businesses not following suit are attracting attention from news outlets.

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