Amazon deliberately ‘cannibalising’ its Whole Foods subsidiary

Amazon Whole Foods

Amazon is expanding its bricks-and-mortar grocery footprint by opening more of its hi-tech Amazon Fresh stores, as it hopes to eclipse its Whole Foods subsidiary.

While most retailers avoid putting similar stores within close vicinity of each other in order to avoid cannibalisation, Amazon is looking to do the opposite and attract a different type of customer, according to R.J. Hottovy of Placer.ai.


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