Discount grocer Motatos to launch in UK this June

// Motatos to launch in the UK this June
// It sells surplus food from wholesales at a discounted price

Swedish online discounter Motatos has revealed plans to launch in the UK this June.

The grocer operates under the moniker Matsmart in mainland Europe and sells surplus food from wholesales at a discounted price.

Motatos “saves” food that would otherwise be thrown away due to changes in packaging, seasonal changes or short best before dates.

The online supermarket will offer ambient goods such as large packs, beverages, snacks, household goods, pet food and beauty products.

Deliveries made using third party distributors will take between one and three days, with the price of delivery dependent on the number of boxes used to package the order.

Motatos was launched in Sweden in 2014 and has since expanded to Finland, Denmark, and most recently Germany in 2020.

UK country manager Christabel Biella said: “UK shoppers are incredibly passionate about sustainability but they need easy and cost-effective ways to make sustainable choices that often come with a hefty price tag.

“That is why I’m so excited to join Motatos, especially at this point in its development following incredible success in other European markets.”

Click here to sign up to Retail Gazette‘s free daily email newsletter



Please enter your comment!
Please enter your name here