// JD Williams has launched a new sustainable clothing range, Anise
// The collection has been designers to enable shoppers to incorporate more sustainable clothing options to their wardrobes
JD Williams, the fashion and homeware digital retailer, has launched its newest own brand clothing range, Anise.
The collection features premium, sustainable fabrics while prioritising manufacturing initiatives that are less impactful on the environment.
The collection, designed in-house has been created to enable JD Williams shoppers to incorporate more sustainable clothing options to their wardrobes, without compromising on design, fabric, or quality.
READ MORE: JD Williams reveals women’s priorities, ambitions, and insecurities in ‘Womankind’ report
The launch is part of N Brown’s wider sustainability strategy and commitment to ensure that all own brand products will be responsibly sourced by 2030.
To date, 30% of the group’s own brand products have sustainable properties and the target for 2022 is to source 50% of its cotton from more sustainable sources, including Better Cotton, recycled cotton and organic cotton.
All of the clothes within the collection have been designed with sustainability in mind and produced using sustainable materials, including recycled polyester, a material made from used plastic bottles.
The denim within the collection includes recycled denim fibres and has been manufactured using approximately 65% less water versus a standard pair of jeans.
Anise launches on www.jdwilliams.co.uk today in an inclusive range of sizes from 10 – 24, with prices ranging from £24 to £80.
Sarah Welsh, CEO of Retail at N Brown, said: “This collection has been created for women with a fresh and modern fashion attitude. Designed for the more casual momentsin our customers’ lives, it focuses on the use of premium, sustainable fabrics, and longevity and versatility. The range aims to attract more eco-conscious shoppers, without compromising on style and value – something we know our JD Williams customers will love and
appreciate. The collection is also an example of how we are continuing to grow the mix of own designed product to build our handwriting and uniqueness.”
Angela Gaskell, Group Sourcing, Sustainability, Quality and Fit Director at N Brown, said:
“We are really proud of our Anise collection – not only is it our first own brand eco-fashion range, but it truly embraces a number of processes which are kinder to the planet. We believe online fashion should be sustainable, and the development of our own range has allowed us to work directly with trusted suppliers and partners on better processes that ultimately support our wider sustainability strategy.”
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