// M&S launches its Goodmove leisurewear line on sportswear site The Sports Edit
// Goodmove is M&S’s biggest in-house womenswear brand
M&S has launched its Goodmove leisurewear line on sportswear site The Sports Edit, which stocks more than 50 brands.
Goodmove, which is M&S’s biggest in-house womenswear brand selling leggings and sports bras, launched in 2020 and sells 1.6 million items every year.
Its bestsellers will now be available on The Sports Edit, which stocks athletic clothing from Adidas and Nike.
READ MORE: How M&S’s Goodmove became its biggest in-house brand
It is the first time M&S clothes have been sold through a third-party website.
The retailer said it is aiming to widen its online offering.
The new strategy has seen it roll out 40 guest brands – including Fat Face and Joules on M&S.com.
The Sports Edit was identified as a complementary ecommerce platform well positioned in the growing activewear market due to its highly engaged customer base.
With the activewear market now worth almost £900 million after seeing 35% growth over the last two years, M&S is continuing to develop a strategic focus on activewear.
“In the space of two years, we’ve grown Goodmove to be a market leader in women’s activewear, built on our authority in sports bras coupled with our expertise in clothing innovation,” M&S managing director of clothing & home, Richard Price said.
“Our launch on The Sports Edit is an exciting opportunity to showcase the great quality, everyday style and trusted value of Goodmove to new customers who are engaged in an active lifestyle as we continue to shape the future of M&S.”
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