Wickes’ CMO Gary Kibble on challenging stereotypes and the importance of authenticity

Wickes' cmo Gary Kibble
Marketing Beat speaks to Wickes chief marketing and digital officer Gary Kibble to delve into modern marketing and the retailer's latest campaigns.
// A full-scale marketing assault has seen Wickes taking the DIY sector by surprise
// Girls Aloud singer, Kimberley Walsh, was recently named as brand ambassador

At a time when everyone is embracing makeovers, it seems fitting that Wickes – traditionally perceived as a building trade brand – should be doing the same, as it positions itself as the go-to store for consumers looking to buy paint, tools and other DIY project essentials.

Wickes’ chief marketing and digital officer Gary Kibble takes us behind the scenes as a full-scale marketing assault sees the retailer challenging stereotypes and claiming market share.

Read the full story at Marketing Beat.

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