// Abercrombie & Fitch partners with Gophr to expand its same-day delivery service to all UK stores
// It launched same-day delivery option in the US last year
Abercrombie & Fitch has expanded its same-day delivery service to the majority of its UK stores, which will cover more than 30 Abercrombie & Fitch, Abercrombie Kids and Hollister locations.
The fashion retailer has partnered with Stuart, Gophr, and software provider Delivery Solutions to build on its fulfilment capabilities and allow customers within certain postal codes to receive products from its stores within the same day.
This follows the launch of a same-day delivery option in the US, which was introduced in October 2021.
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The move means that UK shoppers can now use the Abercrombie & Fitch, Abercrombie Kids, Hollister, Social Tourist and Gilly Hicks websites and mobile apps to shop the full range of clothing that is available in their local stores for same-day delivery.
Each brand’s website features a “Get It Fast” filter to easily find items that are available using the fulfilment option, or shoppers can choose the same-day delivery option for available items at checkout.
Once the same-day delivery order is placed, customers receive tracking updates via text to accurately determine when their order will arrive.
The fashion retailer said that this initiative is part of its ongoing journey to transform its supply chain and deliver capabilities that best meet its customers’ evolving needs and shopping preferences.
The same-day delivery service adds another option to the retailer’s portfolio of omnichannel services, which includes purchase online pick up in store, curbside pickup, reserve in store, ship from store and traditional parcel home delivery.
Gophr chief executive Seb Robert said: “Consumer desire for same-day delivery continues to grow at pace across a growing range of sectors and is now a key ingredient of a successful omnichannel retail experience. Gophr is delighted to be supporting such an iconic portfolio of brands.”
Abercrombie & Fitch executive vice president, supply chain and procurement Larry Grischow said: “Same-day delivery supports our goals of meeting our customers where they are and delivering our product when and how they want it. The additional speed offering has been resonating with customers in the US, especially those in high-density markets, since we launched last fall.
“This gave us the confidence to expand the offering to our customers in the UK, who we know are looking for more choices and faster delivery options,
“We’re looking forward to partnering with Stuart, Gophr and Delivery Solutions, all of whom support our goal of providing an exceptional fulfillment experience for our UK customers.”
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