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Online-only supermarket Motatos describes itself as a “different kind of food store”. The Swedish supermarket launches in the UK today, selling well-known brands at knock-down prices, allowing consumers to buy discounted products that would otherwise end up in landfill.
The UK’s current climate of bargain hunters and climate heroes mean the “UK market potential is huge” for Motatos. It’s ambitious; with a target of making £50m in sales in its first three years while also saving 20,000 tonnes of food and consumer products within its first five years.