Ocado slammed for ‘confusing and irresponsible’ food waste communication

Ocado
Grocery
// A leading food waste campaigner has branded Ocado “clueless”
// The online supermarket’s delivery notes confuse use-by and best-before dates

Ocado has been slammed by a leading food waste campaigner for issuing ‘confusing and irresponsible communication’ to its customers.

Jonathan Straight, brand ambassador at food redistribution specialists Surplus Group, has called Ocado’s behaviour “clueless” and “unforgivable”, particularly in light of other high-profile initiatives the company has taken to reduce food waste.

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Ocado slammed for ‘confusing and irresponsible’ food waste communication

Ocado
// A leading food waste campaigner has branded Ocado “clueless”
// The online supermarket’s delivery notes confuse use-by and best-before dates

Ocado has been slammed by a leading food waste campaigner for issuing ‘confusing and irresponsible communication’ to its customers.

Jonathan Straight, brand ambassador at food redistribution specialists Surplus Group, has called Ocado’s behaviour “clueless” and “unforgivable”, particularly in light of other high-profile initiatives the company has taken to reduce food waste.

Click here to visit Grocery Gazette and read the story in full.

Click here to sign up to Retail Gazette‘s free daily email newsletter

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