// Primark launches new partnership with Fairtrade to support people in its supply chain
// The new partnership sees the launch of a sustainable skincare range
Primark has launched a new sustainability-focused partnership with Fairtrade as it seeks to support the livelihoods of people across supply chains.
Primark has introduced a new skincare range as part of its global partnership with Fairtrade Foundation.
The new range will include Fairtrade certified ingredients, helping to support stable and secure livelihoods for farmers involved.
The products include nourishing body butter, bath oil, face cream, balm to oil cleanser, multibalm and hand cream, which contain Fairtrade certified shea butter and olive oil.
They can be found in the Wellness section of selected Primark stores from this month.
The partnership was founded upon Primark and Fairtrade’s shared values of offering more sustainable products and improving the livelihoods and resilience of people across supply chains.
Each product from this new range will display the Fairtrade mark which shows it has been certified to offer a better deal for the farmers and workers involved.
Fairtrade sourcing enables economic, environmental, and social benefits aimed at improving the livelihoods of farmers and workers.
“Our Primark Cares ambition is to make more sustainable products affordable for everyone while improving the lives of the workers who make our products,” Primark Cares director, Lynne Walker said.
“We know we can’t do this alone and so we’re delighted to partner with Fairtrade to work together towards our shared goals.
“This partnership will help us deliver on our ambition by offering an affordable beauty collection, at scale, which helps provide better opportunities for farmers without a high price tag.”