Poundland names new chief operating officer

// Poundland retail and transformation director Austin Cooke has been promoted to chief operating officer
// Cooke had been in the post since December 2020

Poundland has promoted its retail and transformation director Austin Cooke to chief operating officer.

Cooke, who was responsible for the rollout to hundreds of stores of frozen and chilled food, had been in the post since December 2020 and before that was Poundland’s retail director for the UK and Ireland for three years.

His new responsibilities include leading retail stores, retail operations, profit protection, productivity, supply chain, distribution and format development.

READ MORE: Poundland to open 25 new stores by the end of 2022 as Brits look to reduce spending

A Poundland spokesperson said: “We’re accelerating our work on creating a much lower-cost, efficient and consistent business, and as part of that work, Austin is also taking leadership of the re-invention of our supply chain working from the shelf back.”

Poundland has also launched a nationwide ecommerce service, following its acquisition of Poundshop.com in February this year.

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