// N Brown’s Simply Be partners with Hirestreet for its first rental range
// Shoppers can rent the retailer’s clothes on Hirestreet four days, with prices starting from £14
Simply Be has teamed up with fashion rental company Hirestreet to launch its first clothing rental range.
The collection features 23 womenswear items and as well as some of the size inclusive retailer‘s bestselling own-label occasion wear dresses from the current season as well as a bridal dress.
Through the new partnership, customers are now able to rent the retailer’s clothes on Hirestreet four days, with prices starting from £14.
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Simply Be owner N Brown said the move is part of its wider sustainability strategy and will help extend the lifespan of products and encourage customers to embrace circularity.
N Brown group sourcing, sustainability, quality and fit director Angela Gaskell said: “We want to move away from the make-use-dispose culture of the fashion industry and embrace circularity, where products are made sustainably, used for a longer time, and then re-used or recycled.
“We know our customers also want to be more circular, which is why partnering with Hirestreet is a really exciting step forward for Simply Be.”
Back in April, M&S launched a new rental collection with Hirestreet, in the platform’s biggest ever retailer collaboration.
Hiretreet strategy lead Rosie Hartman added that M&S had proven popular ever since it launched on the platform.
“Clothing rental is often associated with special occasions, but the popularity of M&S clothes, many of which are versatile for any occasion, demonstrates how the future of fashion rental is changing – today rental fashion is more than just providing temporary access to designer items,” Hartman said.
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