// Amazon to launch Prime Early Access Sale on 11 and 12 October
// The new 48-hour event gives Prime members exclusive early access to deals
Amazon has introduced its Prime Early Access Sale, which is due to take place on 11 and 12 October.
The new 48-hour event gives Prime members exclusive early access to deals. Amazon said the event will offer some of its lowest prices of the year so far on select products.
The Prime Early Access Sale will take place in 15 countries: Austria, Canada, China, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Spain, Sweden, Turkey, the UK, and US.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
Taking place six weeks ahead of Black Friday, this new, exclusive Prime benefit provides an additional opportunity for members to get their hands on what they need, for less.
“Across the UK, our Prime members will get the opportunity to start shopping some of the season’s top deals before anyone else with Amazon’s new Prime Early Access Sale,” Amazon UK country manager, John Boumphrey said.
“You may not be ready for Panto and mince pies but with fewer than 90 days until Christmas, it’s not too early to start planning your shopping for the festive season ahead, and this exclusive 48-hour sales event will help people save money and shop smarter as we head into the festive season.”
