Asda pushes ‘Pounds, Not Points’ campaign for new loyalty scheme

Asda
GroceryMarketing
// Asda is promoting its new loyalty scheme with multi-channel campaign ‘Pounds, Not Points’
// The ad has a ‘heavy gaming influence’ with an Asda store becoming a video game

Asda is supporting the launch of its new loyalty programme with a multi-channel marketing campaign titled ‘Pounds, Not Points’.

The advert for the supermarket’s new rewards programme has a ‘heavy gaming influence’ and sees an Asda store become a video game setting in which shoppers zap coins to boost their ‘Cashpots’.

Read the full story on Marketing Beat.

Click here to sign up to Retail Gazette‘s free daily email newsletter

GroceryMarketing

2 Comments. Leave new

  • Rainie 3 years ago

    Why is the reward scheme only been offered to people who can afford smart phones? Why are you not offering a dicount card for less well off customers? One simple solution would be to just reduce the prices so everyone could benefit.

    Reply
  • Annette Cowley 3 years ago

    The ad I am seeing shows a hapless husband being sent off to the stores by his pregnant wife. When he returns she has had the baby, which now appears to be about 5yrs old. Then the wife is scolding the errant husband for not using the ASDA reward scheme. I wonder how this works as I believe it was launched in October 2022. I am confused.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

GroceryMarketing

Share:

Asda pushes ‘Pounds, Not Points’ campaign for new loyalty scheme

Asda
// Asda is promoting its new loyalty scheme with multi-channel campaign ‘Pounds, Not Points’
// The ad has a ‘heavy gaming influence’ with an Asda store becoming a video game

Asda is supporting the launch of its new loyalty programme with a multi-channel marketing campaign titled ‘Pounds, Not Points’.

The advert for the supermarket’s new rewards programme has a ‘heavy gaming influence’ and sees an Asda store become a video game setting in which shoppers zap coins to boost their ‘Cashpots’.

Read the full story on Marketing Beat.

Click here to sign up to Retail Gazette‘s free daily email newsletter

Social


SUBSCRIBE TO OUR DAILY NEWSLETTER

  • This field is for validation purposes and should be left unchanged.
GroceryMarketing

2 Comments. Leave new

  • Rainie 3 years ago

    Why is the reward scheme only been offered to people who can afford smart phones? Why are you not offering a dicount card for less well off customers? One simple solution would be to just reduce the prices so everyone could benefit.

    Reply
  • Annette Cowley 3 years ago

    The ad I am seeing shows a hapless husband being sent off to the stores by his pregnant wife. When he returns she has had the baby, which now appears to be about 5yrs old. Then the wife is scolding the errant husband for not using the ASDA reward scheme. I wonder how this works as I believe it was launched in October 2022. I am confused.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

RELATED STORIES

Latest Feature


Menu


Close popup

Please enter the verification code sent to your email: