// Boden introduces new logo that will be used across all print, digital and retail platforms
// The new green logo in capital letters is a “clean, clear-re-crafted variation” of the original logo
Boden has revealed a new logo that will be used across all print, digital and retail platforms.
The clothing and lifestyle retailer said it has “refreshed its identity” with the new logo, which has retired its established black-and-white wordmark logo.
The new green logo in capital letters is a “clean, clear-re-crafted variation” of the original logo that was used when Boden was founded 30 years ago.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
The new logo comes after the launch of the retailer’s autumn/winter 22 campaign, which features cashmere knitwear, floral dresses, high waisted and wide leg jeans, and Chelsea wellington boots.
In December, Boden became the first major retailer to permanently remove sequins from its clothing collections in a bid “to keep our oceans happy”.
The British brand stopped using sequins and glitter across its ranges because of concerns the plastic embellishments could be washed into waterways during the manufacturing and laundering process.
Boden said it would find more environmentally-friendly ways to give dresses, jumpers and other items some extra “pizazz”, including decadent fabrics, embroidery and glittering yarns.
