// Asda offering unlimited tea, soup and a roll for just £1 to customers aged 60 and over
// The initiative was launched to support customers struggling with cost-of-living
Asda is offering unlimited tea, soup and a roll for just £1 to customers aged 60 and over at any of its 205 cafes throughout November and December.
The initiative was launched to support customers and community groups struggling with the cost-of-living crisis.
The grocer said its older customers are being disproportionately affected by the rising inflation.
Asda’s latest Income Tracker shows those aged 65 to 74 experienced a £163 drop in disposable income in August, compared to last year.
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The offer will run alongside the current ‘Kids eat for £1’ offer which served over 557,000 meals in late June.
“We know that this winter is set to be incredibly hard for thousands of pensioners as they worry about how to keep themselves warm in the face of rising living costs and a fixed income,” Asda co-owner, Mohsin Issa said.
“We’ve already been able to serve over half a million meals through our Kids Eat for £1 initiative in our cafes and we’re hoping our new offer of soup and hot drinks for over 60s will prove just as impactful for those who need it most.
“Meanwhile, the cost of living grant programme led by Asda’s charity The Asda Foundation will support grassroots organisations who are providing a lifeline in their communities during these tough times.”
