M&S’ first virtual influencer slammed as shoppers call it a ‘misjudged gimmick’

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// Marks and Spencer’s first ever virtual influencer has been met with skepticism by its customer base, with one social media user describing it as a “misjudged gimmick”
// The retailer says ‘Mira’ is the latest example of M&S testing and trialling new technology to “reach and inspire” customers

Read the full story at Charged Retail

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M&S’ first virtual influencer slammed as shoppers call it a ‘misjudged gimmick’

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// Marks and Spencer’s first ever virtual influencer has been met with skepticism by its customer base, with one social media user describing it as a “misjudged gimmick”
// The retailer says ‘Mira’ is the latest example of M&S testing and trialling new technology to “reach and inspire” customers

Read the full story at Charged Retail

Click here to sign up to Retail Gazette‘s free daily email newsletter

All

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
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