// Iceland launches 1p frozen ready meals online to help Brits save money
// The discount is available to orders from £25 and up
Iceland is offering frozen ready meals for 1p this week in an effort to help Brits reduce the cost of cooking appliances amid the cost-of-living crisis.
Customers can access the offer online and can put up to three of the ready meals in their online basket when doing their weekly shop.
The discount is available to orders from £25 and up from 1 November to 4 November.
This new offer forms part of the supermarket’s recently launched Save Hot Dinners campaign, after Iceland recently found that 53% of Brits plan on either reducing the number of hot dinners they eat or cutting them out completely.
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Iceland is challenging the nation to a ‘Big Cooker Switch Off Challenge’ which started yesterday, and sees families ditch their ovens for more energy efficient appliances.
“Our customers told us that they really benefitted from our online 1p deal when we ran it with fresh veg, so we’re really pleased to offer it now on frozen ready meals,” Iceland managing director, Richard Walker said.
“With research showing that people are giving up hot dinners due to cost-of-living concerns, offering frozen ready meals for 1p means shoppers can add them to their shop and freeze meals until they are needed.”
Full list of frozen ready meals included in Iceland’s offer:
– Lasagne (£1.00, 500g)
– Spaghetti Bolognese (£1.00, 500g)
– Toad In The Hole (£1.00, 300g)
– Macaroni Cheese (£1.00, 500g)
– Chicken Curry & Rice (£1.00, 500g)
– Cheesy Beans and Sausages (£1.00, 500g)
– Cottage Pie (£1.00, 500g)
– Minced Beef Hotpot (£1.00, 500g)
– Sweet & Sour Chicken & Rice (£1.00, 450g)
– Bangers & Mash (£1.00, 400g)
– Shepherd’s Pie (£1.00, 500g)
– Vegetable Lasagne (£1.00, 500g)
– Chicken Stew and Dumplings (£1.00, 500g)
– Chicken Hotpot (£1.00, 450g)
