// Asda extends £1 café deals for kids and over 60’s as well as its Blue Light Card discount until end of March 2023
// Asda’s staff will also continue to receive 10% discount in stores and online from their first day of employment
Asda has extended its £1 café deals for kids and over 60’s as well as its Blue Light Card discount to help consumers during the cost-of-living crisis.
The grocer said kids will eat for £1 in all cafes and its £1 soup and roll offer will continue to be available to over 60’s until end of March 2023.
Asda is also extending its 10% discount for emergency workers to at least the end of March 2023 through its partnership with Blue Light Card, which provides workers in the NHS, social care sector and the armed forces with a range of discounts.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
Meanwhile, Asda’s staff will also continue to receive 10% discount in stores and online from their first day of employment.
Asda co-owner, Mohsin Issa said; “We know that as families head into the New Year, the pressures on household budgets will continue – but we remain as committed as ever to supporting our customers tackle tough times.
“Our café initiatives have already proven a lifeline for over a million customers since we launched them last year, and we hope to support many thousands more into 2023, alongside our ongoing support for emergency workers and our valued colleagues.”
Asda first launched the £1 offer for kids under 16 to enjoy a hot meal in any of their 205 cafes in June 2022.
Since it launched the two initiatives last year, it has served over 1.2 million meals to kids and over 60s from its cafes nationwide.
The extension of café initiatives comes as Asda’s Income Tracker shows UK households were £107 a month worse off in November 2022 and predicts that disposable incomes will continue to decline into as inflationary pressures continue to bite.
