// Asda launches two new vegan ranges to offer more choice
// The OMV! range offers indulgent meat-free meals and delicious snacks, while Plant Based range provides healthy, nutritionist-approved meat alternatives
Asda has launched two new vegan ranges to offer more choice for consumers, particularly during Veganuary.
The grocer said the OMV! range offers indulgent meat-free meals and delicious snacks, whilst the Plant Based range provides healthy, nutritionist-approved meat alternatives.
The OMV! range contains over 112 products, and some 86 products will be offered both in-store and online from January, with the full range becoming available throughout the year.
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Meanwhile the Plant Based range will include products like Asda Bacon style rashers (£2) and Asda Chick*n Caesar Wrap (£2.75).
The full range is available to buy in-store throughout 2023, with select products also now available to buy online. Asda are also offering customers who are part of the Asda Rewards scheme app £1 in their cash pot for every £5 they spend on vegan own-brand.
The full range will be available to buy in-store throughout 2023, with selected products made available online from 4 January. Throughout January, customers who spend £5 on vegan own-brand products (OMV! and Plant Based by Asda) can also earn £1 back in their cash pot in the Asda Rewards app.
