// Farfetch has appointed Elizabeth von der Goltz as Browns CEO
// The retailer said chief brand officer, Holli Rogers, and chief growth officer, Martin Avetisyan will exit company
Farfetch has appointed Elizabeth von der Goltz who will take on the role of Browns CEO and chief fashion and merchandising officer.
Sindhura Sarikonda will also join the company this month as President, Americas, while Stephanie Simon is joining Farfetch to head up Community and Web3 efforts as vice president community and Web3.
Chief brand officer, Holli Rogers, and chief growth officer, Martin Avetisyan, will be exiting their roles to pursue other opportunities.
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Goltz recently led the buying and merchandising functions for Yoox Net-a-Porter Group and Matches Fashion.
Sarikonda has served as a general manager for Walmart ecommerce, head of beauty for Jet.com, and most recently, global head of in-store at Klarna.
Farfetch founder, chair, and CEO: José Neves said: “Our 2023 plan is very much focused on continuing to advance our platform vision whilst delivering growth, profitability and free cash flow. These hires will help us achieve that.
“Elizabeth will play an integral role in curating and securing incredible merchandise to ensure Farfetch customers continue to have access to unrivalled supply. And Sindhura’s leadership will position us to provide a differentiated shopping experience to luxury customers in the Americas, including our largest market, the United States.
“Finally, Stephanie brings her incredible experience on how fashion can engage in Web3 and all the opportunities still to explore in this space.”
