// Farfetch has appointed former TikTok global head of marketing Nick Tran as its chief marketing officer
// In his new role Tran will oversee all global marketing functions for Farfetch marketplaces
Farfetch has named former TikTok global head of marketing Nick Tran as its new chief marketing officer.
Tran will oversee all global marketing functions for the luxury fashion platform‘s marketplaces and replaces Elliot Jordan, who will step down by the end of 2023, after more than eight years as CMO.
At TikTok, Tran managed the social media giant’s business-to-consumer marketing, including global brand strategy, strategic partnerships, paid media, social media and organic content.
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Tran has over 20 years of experience, holding senior marketing roles at electronics giant Samsung, Hulu and restaurant chain Taco Bell.
Farfetch chairman and chief executive José Neves said: “Building the Farfetch brand is a key part of our mission to be the global platform for luxury. Farfetch has a unique model in the luxury industry and, as such, our brand will be built with an innovative approach to marketing.
“This is why I am delighted to welcome Nick, a revolutionary marketeer and brand builder, to our team.”
Tran added: “This is an exciting time to be joining Farfetch and be able to shape the connections between the curators, creators, and customers of luxury fashion. I’m excited to join the Farfetch rocketship and help take the brand to all-new heights.”
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