// Farfetch is launching its own beauty venture, featuring over 100 beauty brands
// The offering will include skincare, make-up, hair, fragrance, bath and body, as well as wellbeing
The luxury fashion platform Farfetch is entering the world of makeup with the launch of Farfetch Beauty, its own beauty marketplace.
The platform offers over 100 different names, from powerhouse luxury names and indie brands including Chanel, Tom Ford, Charlotte Tilbury and Off-White™’s very first fragrance ‘PAPERWORK.’
The launch coincides with the wider Farfetch group’s existing beauty offerings of Browns, Off-White, and Violet Grey, which it acquired at the start of the year.
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The beauty offering covers skincare, make-up, hair, fragrance, bath and body, and wellbeing, with the aim of serving customers across “all ages, races, cultures and genders,” explained Farfetch.
Farfetch chief brand officer Holli Rogers said beauty is such an important way for people to be able to express themselves and their individuality – it’s transformative.
“We took this as an opportunity to shake up the online beauty retail experience by bridging fashion and beauty to appeal to our existing audience of fashion lovers,” she said.
Adding, “We knew we had to offer beauty in an ‘only on Farfetch’ way – combining our know-how in bringing together a diverse community of expert voices that resonate with the modern beauty customer and their needs.”
Alongside the new beauty platform, Farfetch is also finding new ways to engage with customers virtually. To do this, the company has formed a Beauty Global Collective – a social network where brand founders, industry experts, creatives and visionaries can connect and engage.
Users can join the network for free and then share beauty tips and advice while earning points which they can then use on their account.
With these points, shoppers can secure exclusive discounts and early access to sales.
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