// Sainsbury’s #CheckYouOut campaign spotlights Britain’s most unusual shopping habits
// The nationwide snapshot will roll out acros geo-targeted digital-out-of-home, social and email
Sainsbury’s has unveiled a new nationwide campaign spotlighting Britain’s most unusual shopping habits from 2022.
Created by marketing agency Ogilvy UK, #CheckYouOut is a nationwide data playback scheme that analyses data from the millions of Nectar customers to reveal regional highlights, allowing Sainsbury’s to curate the ‘ultimate snapshot of what Britain’s 2022 year in food really looks like’.
From barbequing in the rain to brewing the most cups of tea, #CheckYouOut shines a light on various grocery revelations from towns and cities across the UK.
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