// Sainsbury’s launches overnight ‘Flourish Fuelling Station’ offering meals from its new health range
// The drive-through, which is also accessible for walk ups, is located in London Colney
Sainsbury’s has launched an overnight ‘Flourish Fuelling Station’ to offer free meals from its new Flourish healthy food range.
The drive-through, which is also accessible for walk ups, is located in London Colney, St Albans, and is open from 5pm to 8am from this evening until Friday.
The PR stunt comes after Sainsbury’s found that shift workers have the unhealthiest diets in the UK, with professions such as security guards and taxi drivers topping the list.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
Working the night shift is when diets particularly suffer, with over three quarters (79%) saying unhealthy cravings increase during overnight working.
As a result, shift workers spend an average of £86 a month on fast food.
The ‘Flourish Fuelling Station’ offers meals featuring over 65 products, each packed with health benefits, with prices ranging from £1 to £4.
Sainsbury’s product and innovation director Claire Hughes said: “It is a shame that night shift workers don’t have the same access to healthy, balanced meals as those working a regular 9 to 5, particularly as these eating habits are causing them to feel tired, whilst not keeping them full.
“We hope that Sainsbury’s new Flourish range will help to address that, with the Fuelling Station offering the chance to try nutritious options for free. Flourish has been developed as a positive approach to health, created alongside chefs and nutritionists.
“The range is all about delicious food with healthy ingredients that support a balanced diet. We hope it makes it easier not just for shift workers, but for everyone to find solutions for convenient healthy eating.”
