// Seasalt sales rise 15% in the five weeks to the 31 December
// It recorded a 24% rise in store revenues as it warns that online sales will continue to be affected
Seasalt has recorded a 24% rise in store revenues as it warns that online sales will continue to be affected by wider economic uncertainty this year.
The lifestyle retailer said sales rose 15% rise in sales in the five weeks to the 31 December but it anticipates “the next six months to be tough”.
While store revenues rose during the period compared with 2021, while online sales were 2% below the previous year.
Despite this, Seasalt reported a 57% rise in sales through its marketplace partners during the festive period against 2021, including Marks & Spencer, Next and Zalando.
Meanwhile, Christmas trading weeks rounded off a record 12 months of performance for its bricks and mortar stores, which recorded a 12% rise in like-for-like sales compared with 2019.
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“Our strong store performance over Christmas is a continuation of the success we have enjoyed all year,” Seasalt chief financial officer, Malcolm Macdonald said.
“We have always believed that success in retail requires a balance between the store and online channels and the ability to provide a great customer experience in both. Our recent sales performance indicates that this is still a priority for our customers.
“Although we have traded very well during the last 12 months, we expect the next six months to be tough.
“We will continue to invest in our planned digital transformation and in expanding our international presence but will otherwise be taking all necessary actions to manage our costs very carefully to ensure we are in the best possible position to accelerate our growth again later in 2023 when consumer confidence improves.”
