Kingfisher chief customer and digital officer JJ Van Oosten exits

// Kingfisher chief customer and digital officer JJ Van Oosten has left the retailer
// Oosten was instrumental in transforming the retailer’s digital strategy

Kingfisher chief customer and digital officer JJ Van Oosten has left the business, the DIY giant has confirmed.

Oosten joined the retailer before the Covid-19 pandemic affected all of its fascias, including B&Q and Screwfix in the UK and was at the helm of its digital strategy transformation.

Oosten said on Linkedin: “It is now time for me to pass the baton over to the wonderful team and to focus on my personal interests.”


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In the post, he reflected on his work at the retailer and said “we successfully launched marketplaces in the UK for B&Q, in Iberia for Brico-Depot and have clear roll-out plans.”

He added that in the UK, Screwfix customers can get their products under 60 minutes using ‘Sprint’ on the App.

“Above all, we have developed and attracted world-class talent across e-commerce, digital marketing, data (science), product management and technology. We have clear plans.
Thank you. I wish you all the very best”

In December, B&Q said it will be rolling out more B&Q Local convenience stores as it expands its presence on the UK high street.

The Kingfisher-owned DIY retailer plans to open two stores in London’s Palmers Green and Camden districts in the first quarter of 2023

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