// LVMH looking to purchase French luxury giant Cartier
// LVMH currently owns Louis Vuitton and Tiffany & Co
LVMH is looking to acquire fellow French luxury brand Cartier, according to speculations.
The French conglomerate LVMH, which currently owns Louis Vuitton and Tiffany & Co, is considering adding Cartier to its portfolio.
According to a report from the Swiss newspaper Finanz und Wirtschaft, LVMH is eyeing a takeover of competitor Richemont.
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If the deal does not succeed, LVMH will look to acquire Cartier from Richemont, as a complement to Tiffany & Co, which it bought in 2021.
According to the report, Johann Rupert, who has a controlling stake in Cartier, is averse to the sale and will attempt to resist it.
Taking ownership of Cartier would help LVMH grow its jewellery category to match its dominance in leather goods and bags.
Retail Gazette has contacted LVMH for comment.
