Shoptalk Europe to provide free on-site childcare to help working parents

// Shoptalk Europe will have free on-site childcare available for all three days of the show
// Shoptalk Europe takes place between 9 to 11 May

Shoptalk Europe will provide free on-site childcare for all three days of the show.

The event, which takes place between 9 to 11 May at Fira Gran Via in Barcelona, Spain, said nursery care for children ages 6 months to 8 years will be available at the event, free of charge, to all registered attendees.

Childcare services will be provided by Nipperbout, a UK mobile crèche and children’s activity entertainment firm, which has been delivering event childcare to exhibitions, conferences and festivals for 29 years.

The deadline to book a childcare slot at the show is April 3, 2023.


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John Lewis Partnership director of omnichannel Cassandra Bergsland said:”As a member of Shoptalk Europe’s Advisory Board, I am very proud to support this new initiative. As a working parent myself, having on-site childcare provided for all attendees at Shoptalk Europe feels like a game-changer and a tangible way of supporting working parents.”

Fellow advisory board member, The Lego Group director of shopper and omnichannel activation Katharina Sutch, said: “Having on-site childcare provided will make it easier for attendees to focus, engage and work at Shoptalk Europe. I cannot wait to hear the feedback on this additional game-changing service as a very tangible way of supporting working parents and guardians.”

Shoptalk Europe event director Hannah Redfern said: “Our content programming focuses on how new technologies and business models are disrupting and shaping the future of the retail industry and that extends to how initiatives that champion equality can help companies recruit and retain top talent.

“As a working mother, I understand firsthand what a profound impact support with childcare can have on parents’ ability to succeed professionally and I am particularly proud to be introducing this service on-site at Shoptalk Europe this year.”

More than 3,500 attendees are expected at Shoptalk Europe this May and hundreds of industry leaders from more than 45 countries have already signed up, including executives from Adidas, Amazon, Farfetch, John Lewis Partnership, Marks & Spencer, Sainsbury’s, Swarovski, Tesco, Unilever, Zalando, and Zara.

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