// Very has unveiled a new AI product discovery experience partnership with Constructor
// The first phase will see the retailer roll out new search, browse and autosuggest tools across its website & app
Very has teamed up with Constructor to transform its product discovery experience with artificial intelligence (AI) and machine learning
The first phase will see Very implement new search, browse and autosuggest tools across its website and app.
By using AI, natural language processing, machine learning and data, the online retailer will be able to learn from anonymous interactions to optimise the product discovery experience to provide customers with faster and more personalised results.
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Very will also roll-out other elements of Constructor’s product discovery solution, including its personalised ‘quiz’ functionality, in the longer term.
By answering a series of questions related to their preferences, interests and goals, customers will be able to use quizzes to discover the right items for them across all product categories.
The Very Group Digital Customer Experience Director Paul Hornby comments: “Finding the right products quickly is a vital part of the overall digital customer experience, and we’re excited to be taking product discovery to the next level by partnering with Constructor.”
“Ultimately, we want every customer to have an increasingly personalised experience of shopping with Very. The opportunities that AI and machine learning open up in this space are endless, and tapping into that via product discovery is a major step forward in our tech transformation journey.”
Constructor chief executive Eli Finkelshteyn said: “It’s clear that Very is deeply dedicated to using technology to make their customer experience the best it can be. Constructor is honoured to be among those technologies, working to ensure the products that Very’s customers see are attractive and personalised to them and make their customer journey better.”
“We’re looking forward to working with Very to make their strong and exciting vision for product discovery a reality and seeing the long-term results of our partnership.”
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