// Dreams opens new 260,000sq ft warehouse in Willenhall
// The site is Dreams’ largest distribution centre, within its network of 18 sites across the UK
Dreams has invested £2 million into opening a new 260,000sq ft warehouse in Willenhall as part of its growth strategy.
The site is Dreams’ largest distribution centre, within its network of 18 sites across the UK.
In addition to quicker deliveries for customers, the site will create at least 25 new jobs in the local area.
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The bed retailer said the warehouse will help to improve product availability and provide shorter lead times for customers.
Dreams delivery vehicles cover 4.5 million miles a year, delivering to customers and transporting products around the country.
The central location of the new warehouse will have a substantial impact on Dreams’ carbon footprint by improving distribution efficiencies. This will help to reduce delivery mileage by 150,000 year on year.
The warehouse is now fully operational and includes improved facilities for over 100 colleagues working on site. The majority of colleagues have been relocated from Dreams’ other West Midlands site in Wednesbury. The Wednesbury warehouse will remain open to house Feather & Black stock.
Dreams CEO, Jonathan Hirst said: “Customers are increasingly expecting quicker deliveries, even with big-ticket items such as beds. At Dreams we are always looking for ways to better serve our customers. That’s why we have made a significant investment in our distribution and delivery infrastructure with the opening of our new Willenhall warehouse.
“This is a major step forward in delivering on our growth strategy, and will mean we continue building on our position as the UK’s Most Loved bed retailer.”
