// Authentic Brands Group is set to acquire the full brand portfolio of Boardriders, including Quiksilver, Billabong, Roxy, RVCA and more
// Through this acquisition, Authentic will strategically diversify its portfolio with the addition of some of the most well-known brands in board sports
Authentic Brands Group has made a binding offer to purchase sports and lifestyle company Boardriders, which has a portfolio of brands including Quiksilver, Billabong, Roxy and more.
The group, which already owns Ted Baker and Juicy Couture said the move will diversify and expand its portfolio with the addition of some of the most well-known brands in board sports.
The acquisition would also include Surf Dive ‘n Ski, an Australian-based leading lifestyle retailer with a fleet of over 80 locations and a strong online platform.
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Boardriders, which is over 50 years old, has operations in the Americas, Europe, Australia and Asia.
Its portfolio currently generates £2.3 billion in retail sales each year through a multichannel distribution network of over 500 owned retail stores, 7,000 wholesale accounts and websites in 35 countries.
Brands Group founder, chairman and chief executive Jamie Salter said: “As an early believer in the global and commercial appeal of action sports, this brings me back to the roots of my early career.
“Along with the great brands and impressive global reach that will come with this acquisition, we see Boardriders’ potential as a thriving online marketplace under Authentic’s ownership. With Boardriders’ proven retail playbook, we also see tremendous opportunities to accelerate the expansion of its shop-in-shops, branded retail stores, wholesale and e-commerce worldwide.”
“Under Authentic’s ownership, Boardriders will be uniquely positioned to expand the reach of our iconic brands to millions of consumers, capture market share in our core categories and grow white spaces, including premium athleisure, training and lifestyle.”
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