// Liisa Matinvesi-Bassett, UK country manager at price and product comparison service PriceSpy, outlines five common sales tactics that online retailers use that they should tread carefully with.
// To find out more, visit Retail Gazette’s sister site, Charged Retail: click here
As an online retailer, you may well have received a letter from the Competition and Markets Authority (CMA) recently telling you about its plans to crack down on what it calls ‘online rip-offs’.
In the next stage of its work into how information and choices are presented to consumers online, the CMA is looking to eliminate both misleading claims when it comes to price reductions and also unfair pressure-based selling tactics.
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