// Brompton Bicycle makes John Lewis its first retail partnership as it expands beyond DTC
// Customers can shop the brand’s foldable bikes, luggage and accessories on the retailer’s website
Bicycle manufacturer Brompton has launched online at John Lewis as it looks to expand beyond its direct-to-consumer business model.
From today, customers will be able to shop the brand’s foldable bikes, luggage and accessories on the retailer’s website.
The first department store partnership for the brand comes a week after the bike retailer confirmed a £19m investment from the Business Growth Fund (BGF) and existing shareholders to “supercharge innovation and fire up international growth”.
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Brompton head of UK and EMEA sales Toby Marcham said: “We’re at a very exciting stage in our history at Brompton, having recently produced our millionth bike.
“The next million is in our sights as we look to deliver our aim of creating urban freedom for happier lives – helping to make our cities healthier and safer places to live.
“Working with another iconic British business to take our bikes to a wider audience is an exciting prospect.”
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