// THG teams up with PwC for all-in-one ecommerce solution
// The partnership will help brands with the design, build and immersive customer experiences of its online offering
THG’s commerce division, Ingenuity, has partnered with PwC to help brands transform their ecommerce operations.
The partnership will support businesses across multiple sectors with the design, build and customer experiences of its online offering.
The group said the collaboration, which spans technology and digital services, “enables customers to accelerate brand growth through digital transformation”.
Ingenuity will provide the technology and ecommerce operations while PwC will lead on strategy, research and web store design.
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Ingenuity chief executive Vivek Ganotra said: “We are delighted to form a strategic alliance with PwC that helps brands create engaging and relevant commerce experiences.
“By bringing together PwC’s strategic and creative experience with Ingenuity’s proven ecommerce platform capabilities, our alliance will give in-house teams a launchpad to transform their digital operations whilst ensuring that the customer experience and customer-brand relationship remains at the heart of the purchase.”
PwC UK experience consulting and marketing transformation leader Tom Adams added: “As ecommerce becomes an increasingly critical channel for client growth, we look forward to combining our deep industry, strategic and creative expertise with Ingenuity’s powerful ecommerce technology and operations to help brands reduce costs, grow revenues and improve customer engagement, satisfaction and loyalty.”
Earlier this year, THG signed a 10-year deal with online beauty retailer Maximo Group to re-platform its allbeauty.com and fragrancedirect.co.uk sites to the Ingenuity platform.
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