Greggs has unveiled plans to open standalone cafés inside several Sainsbury’s stores before the end of the year.
The Newcastle-based food retailer said it will launch “half a dozen” new sites with the supermarket, including “coffee-style operations” instore and concessions at its garages, The Grocer reported.
The cafés will be operated by Greggs and will build on its existing partnership with Sainsbury’s.
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The pair first teamed up in May to open a concession inside one of the supermarket’s petrol stations in Bedfordshire.
It adds to Greggs’ existing supermarket tie-ups with Tesco and Asda, which saw the retailer open seven new locations in Tesco stores earlier this year.
The new openings form part of Greggs’ strategy to open 150 net new stores by the end of 2023, as well as part of chief executive Roisin Currie’s efforts to diversify its store estate which has seen new bakeries pop up in key travel hubs across the UK.
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