John Lewis unveils top 10 toys for Christmas, chosen by children

John Lewis has revealed its top ten toys for Christmas 2023, chosen by a panel of children.

Four kids aged between five and ten tested a collection of hundreds of toys, following months of sourcing and testing.

The children were asked to choose their favourite toys from the selection after hours of play time, narrowing the products down to their top ten.

90s classics proved popular with the testers, with the Furby and Barbie car gaining spots on the list.

The department store retailer noted it expected “the Barbie phenomenon” to carry on into winter, as interest in its Barbie range surged

Other winning products on the list included a cockapoo toy and barber role play set.


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The full list of winning toys from the retailer are as follows:

1. Gabby’s Dollhouse Girl Doll
2. Barbie Convertible Doll Car
3. Le Mieux Puppy, Cockapoo
4. Melissa & Doug Barber Role Play Set
5. John Lewis Wooden Café Set, exclusive to John Lewis
6. Fisher-Price Mix and Learn Music Table
7. Little Live Pets Mama Surprise
8. Hasbro Furby
9. Lego Holiday Main Street, exclusive to John Lewis
10. Scalextric John Lewis vs Waitrose Car Racing Set, exclusive to John Lewis

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