The North Face has signed a new 10-year lease on Regent Street to expand its global flagship, according to Great Portland Estates.
The store, located at Walmar House, 288-300 Regent Street will grow to 10,000 sq ft across its ground and basement floors, to up its retail footprint by 33%.
The outdoor clothing retailer has traded at GPE’s Walmar House since 2015.
The North Face / VF Group EMEA Real Estate Manager, Ignacio Abadias, said: “We’re excited to confirm that we will be expanding our presence at our flagship Regent Street store, owing to the increased trading we’ve witnessed here for some time.”
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He continued: “It’s a testament to the enduring success story of London’s Regent’s Street, as it will become our biggest store in EMEA and second globally”.
Meanwhile, luxury fashion brand Joseph has also signed a lease at Great Portland Estates’ Kingsland House, 124 Regent Street, making it the retailer’s sixth London stand-alone store.
The move completes the repositioning of the retail offering at Kingsland and Carrington House, after TUMI, Russell & Bromley, Pret A Manger and The Body Shop signed new leases with GPE last year.
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