Iceland Foods has brought back its 1p online sale for the summer holidays to support customers through the cost-of-living crisis.
The supermarket chain is reducing selected summer staples to 1p for 24 hours as part of its Holiday 1p Helpers promotion, which runs until 11 August.
Available through its Bonus Card app, the sale will allow shoppers to save up to £3.74 on weekly staples, such as chicken dippers, bacon and Kit Kat bars.
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Customers will be required to enter a code at the app’s checkout to redeem the promotion, which will be announced on Iceland’s Instagram and app each day.
Executive chairman Richard Walker said: “We know how tough it can be to feed the family during the summer.
“We wanted to make more items accessible for our shoppers and ease the stress when it comes to doing the weekly shop by giving unbeatable value on some of the nation’s favourite fridge and freezer fillers.
“There’s no catch, just shop via the Iceland app and use the code – it couldn’t be easier.”
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10 Comments. Leave new
Well done Iceland continuing to care for your customers
I can not believe people in the united kingdom is suffering from food poverty. It’s all ways the children elderly and infirm who seem to have the worce part of things that go wrong . We had a country are going backwards not forwards. The government who rule this country has made a terrible mess of things .
I don’t think it’s a government myself. I think itid1878 s due to United Kingdom is more vulnerable than any other country. And from what I can see everyoneid1878 s growing up. Doing the best what they can do when the dog gets very far, mrs Waddy. This is why the end up relying on such things as benefits. V parcels, it just can’t be helped
I’d say they’re not. They’re mismanaging their money. Especially young families.
People are blowing the cost of living payments on luxuries instead of paying for their utilities.
How do you know that? Without proof you can not make judgemental comments!
not applicable in Northern Ireland
Why only online I can’t understand why ppl keep glorifying these supermarkets in there perverted efforts by offering these offers to people online nothing for the lower levels of of disabled or pensioners who use there weekly shopping trips as a means of meeting with people after being locked in there homes all week
Thankyou Iceland.Im a pensioner and this is helpful
I went to Iceland, which used to be cheap to buy some frozen meals,but found out they’d replaced the usual meals for they’re own costly luxury meals. I won’t be going back!
The United Kingdom has become a kleptocracy. Every PM for long enough is doing deals to make him and their friends richer, while squandering billions and taxing the life out of the public.
When will the British people take action?