Iceland Foods has brought back its 1p online sale for the summer holidays to support customers through the cost-of-living crisis.
The supermarket chain is reducing selected summer staples to 1p for 24 hours as part of its Holiday 1p Helpers promotion, which runs until 11 August.
Available through its Bonus Card app, the sale will allow shoppers to save up to £3.74 on weekly staples, such as chicken dippers, bacon and Kit Kat bars.
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Customers will be required to enter a code at the app’s checkout to redeem the promotion, which will be announced on Iceland’s Instagram and app each day.
Executive chairman Richard Walker said: “We know how tough it can be to feed the family during the summer.
“We wanted to make more items accessible for our shoppers and ease the stress when it comes to doing the weekly shop by giving unbeatable value on some of the nation’s favourite fridge and freezer fillers.
“There’s no catch, just shop via the Iceland app and use the code – it couldn’t be easier.”
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