Amazon has introduced Iceland products to its website after the two businesses signed a deal.
The frozen food specialist joins Co-op and Morrisons as a third-party supermarket partner on the ecommerce giant’s website.
The items will initially only be available in some areas of Greater Manchester before being launched elsewhere in the coming months.
The food selection is set to range from Iceland’s own-brand fresh and frozen products to branded items from Greggs and Heinz.
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Products will be sourced from a local Iceland shop before being delivered by Amazon courier drivers.
Iceland chief customer and digital officer David Devany said: “We’re committed to helping our customers shop the way they want and access our great value products whenever they need them most.
“Partnering with Amazon is yet another way that Iceland customers can get their hands on our exclusive brands and freezer favourites”.
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