Ocado Retail CEO Hannah Gibson “expects further (price cuts) to come” following recent reductions under the retailer’s Big Price Drop campaign.
The executive explained the business was continuing to work with its supplier base and considers further investment opportunities in prices.
Gibson noted Ocado had continued to improve in terms of how shoppers were rating the supermarket for value.
The chief executive also said the retailer was gaining shoppers from a wider range of stores and other online this year, as well as from “M&S fans who are now choosing to do more of their bigger basket shops” with the grocer.
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Gibson said: “We believe that there’s never just one thing. Value will be supporting us in our growth, but also it’s our service, it’s the range, it’s a multitude of all those things coming together that really make the difference.”
The supermarket boss highlighted the cost of living was “still a very real thing for many customers out there” which was why the grocer remained focussed on its Big Price Drop offering.
The news comes as Ocado revealed its sales grew 7.2% during its third quarter due to its price cuts paying off.
The online retailer returned to volume growth last month following the launch of its Big Price Cut campaign.
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