Primark has teamed up with Rita Ora for its latest celebrity tie-up clothing collection.
The 169-piece range will be available in 432 stores in the UK, Europe and the US from next Tuesday.
The collection spans across knitwear, tailoring, casualwear and outerwear, as well as shoes and accessories. Sizes range from XXS and XXL.
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The range has been co-designed by Primark, Ora and London-based designer Jawara Alleyne with a “day to night” theme.
The announcement came as the retailer’s owner Associated British Foods (ABF) revealed it was upping its profit guidance for the second time this year as it expects sales to be 15% higher than last year.
Chief executive George Weston told The Mail that celebrity tie-up collections have been flying off the shelves.
Its pink-fuelled range in partnership with the Barbie Movie saw “phenomenal sales”: “We could have sold out the stock three times over.”
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