Asos reshuffles product team as two senior directors step down

Two Asos directors have stepped down as the fashion retailer reshuffles its product team amid its ongoing turnaround programme.

Menswear product director Stefan Pesticcio will exit the business at the end of the year after 17 years, while brands director James Barron will leave at the end of this month, Retail Week reported.

The retailer said it had not yet appointed successors for Pesticcio or Barron but that it is looking internally.

Sportswear and outdoors director Tim Phipps will manage the global brands in the interim.


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Meanwhile, founder and ex-CEO of Mango’s sustainable fashion brand Alter Made Alejandra Mur joined the business as director of Topshop, Topman and venture brands at the end of last month.

Her appointment is joined with Elena Martínez Ortiz, who was recently promoted from womenswear director to senior product director.

An Asos spokesperson told the publication: “This is part of a wider change to our product teams which we’re incredibly excited about.

“Refreshing our leadership team and culture was a core part of the strategy José [Antonio Ramos Calamonte] set out last year and we’ve made these changes to align our organisational structure to our strategic priorities and to support our obsession with speed and execution of our Driving Change agenda.

“We’re grateful for their contribution to the business and wish them the best in their future ventures.”

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