Dunelm has seen its first-quarter sales up 9%, largely driven by volume, as customers continued to revamp their, bedding and home decorations despite the ongoing cost-of-living crisis.
The homewares retailer said both its stores and digital channels ‘performed well’, with the contribution from digital sales up 2 percentage points year-on-year to 35% as looks to ‘take further market share.’
“Growth was broad based across our categories with our new autumn/winter ranges, including new collaborations with Disney and the Natural History Museum, resonating well,” the company said in a statement.
The company added that it is on track with its accelerated store roll-out plan which includes opening five to ten stores per year for the next two years.
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Chief executive Nick Wilkinson said: “Our proposition, which offers an increasingly wide range of homewares products, continues to prove popular with customers, as we delivered another strong sales performance in Q1. We continue to have a laser focus on outstanding value, and customers can now find even more choice with the introduction of new ranges such as live plants.
“We are reaching more and more UK consumers through our expanding store estate, and our latest marketing campaign, which is our biggest to date, showcases the breadth of the Dunelm offer, reinforcing our position as ‘The Home of Homes’.
While noting that the UK economy and consumer outlooks still remain relatively uncertain, Dunelm said it is well placed to deliver ongoing sustainable growth.
Wilkinson added: “There remains a significant opportunity for Dunelm to take further market share and we are excited about the progress we are making against our plans, through targeted and thoughtful investment, in order to seize the compelling opportunities ahead of us.”
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