Fortnum & Mason has resumed deliveries to European countries after it stopped the service due to Brexit custom challenges.
The luxury retailer has launched a dedicated website for its EU customers and is now shipping to 15 countries on the mainland from a dedicated fulfillment centre in Belguim.
It said that UK customers will also be able to ship products to their friends abroad, which historically accounted for nearly half of its EU deliveries.
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The move forms part of the retailer’s ongoing strategy to meet international demand for the brand.
Fortnum’s said it planned to open a store in Dubai International Airport in the coming months and that it was “exploring market opportunities in the US”, which is currently it’s second biggest market after the UK.
Chief executive Tom Athron said: “Fortnum & Mason is a brand that is loved the world-over, and so I am delighted to be launching our new EU website, to allow customers across Europe to shop with us once again.
“Outstanding customer service is vitally important to us at Fortnum’s, and our new EU based fulfilment centre will allow us to navigate the post-Brexit export challenges to provide a robust delivery service to our customers in the EU.
“We are excited by the opportunities that our new EU website brings, as our online business continues to grow, both at home and internationally. This has been an ambitious project, and I am thrilled that after 317 years, Fortnum & Mason are still delivering firsts.”
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