Wilko’s new owner The Range has relaunched the brand’s website after buying it out of administration last month.
The discount retailer has recommenced trading on thousands of product lines across the home and garden, with hundreds of new lines and own brands to be added to the site daily.
The Range snapped up Wilko’s brand, website and intellectual property in September after the retailer was forced to call in administrators.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
Chief executive Alex Simpkin said it was important that the Wilko brand “had a future”.
“For 93 years, wilko has been a fixture of many British households, synonymous for its breadth of products offering great quality value.
“Using our online and digital expertise, our intention is to continue to offer the best of Wilko brands and products alongside a breadth of household brands to its loyal customers who we hope will be happy to see this trusted brand live on.”
As part of the £5m deal, 36 employees from the fallen retailer’s digital team were transferred over to The Range.
Wilko’s 400-plus store portfolio was then earmarked for closure, making more than 12,000 employees redundant.
Wilko chief digital officer Ben Exall said: “There’s no denying that it was the team members and local store network that helped make wilko so special.
“The loss of thousands of jobs as stores closed up and down the country has been devastating.
Click here to sign up to Retail Gazette‘s free daily email newsletter
