Selfridges has unveiled its Christmas window display for 2023 at its Oxford Street flagship, themed “Showtime!”.
The theatrical extravaganza, which took over 100 hours to install, features festive characters including Santa Claus as a stage director, a Christmas tree diva and a stand-up comedy snowman.
The luxury department store’s display was set up by a team of 50 people and uses 2,000 baubles, 500m of fabric and 150 fabric bows.
The costumes for the installation were handmade by costume designer Max Allen and a team of product designers and embroiderers.
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As part of its festive celebrations, the retailer is also set to launch a cabaret experience from 29 November in partnership with the Kit Kat Club theatre company.
Visitors can enjoy Champagne cocktails and cuvées from Moët & Chandon, the show’s Official Champagne Partner, as they watch the immersive show.
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