Moonpig profits edged up in its half year results subscriptions and video and audio messages boosted sales.
Adjusted pre-tax profit rose from £18.9m last year to £20.8m as it said stronger trading offset in part by higher interest charges and the amortisation of technology platform investments.
Meanwhile, sales rose 6.5% to £152.1m with revenue its core brand Moonpig up 5%.
The card and gift specialist said it would continue to improve how it leveraged AI to personalise recommendations to customers, and was investing in technology in its experiences division.
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Last week Moonpig launched a new Christmas card range where AI helps the user write the perfect message.
Customers will be able to use Moonpig’s new Smart Text feature which uses AI technology to assist them in crafting the right message.
Moonpig CEO Nickyl Raithatha said: “We are pleased to report year-on-year growth in both revenue and profit despite the challenging macro-economic environment, marking the Group’s return to revenue growth.
“Our focus on technology is driving this growth, underpinned by our resilient, profitable and cash generative business model, leveraging our unique use of data to drive customer loyalty”.
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